Selected Publications
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Academic Article
- Do Your Students Know How to Analyze a Case—Really?: A Framework for Using Cases to Help Students Become Better Decision Makers. Harvard Business Publishing Education. 2020-01-01
- Preventing shoplifting: Exploring online comments to propose a model. Psychology & Marketing. 37:141-153. 2020-01-01
- Operationalizing Thought Leadership for Online B2B Marketing. Industrial Marketing Management/Elsevier. 81:138-159. 2019-08-01
- Ad Scepticism and Retouch-Free Disclaimers: Are They Worth It?. Journal of Marketing Communications. 25:738-762. 2019-01-01
- Interpris: intuitive qualitative data analysis. Journal of Marketing Analytics. 7. 2019-01-01
- Using the PACADI Case Analysis Framework for Marketing Decisions. Society for Marketing Advances (SMA) Annual Conference. 2019-01-01
- iSpy? Tailored vs. Invasive Ads and Consumers’ Perceptions of Personalized Advertising. Electronic Commerce Research and Applications. 29:64-77. 2018-05-01
- A Dyadic Examination of Inspirational Factors Driving B2B Social Media Influence. Journal of Marketing Theory and Practice. 26:117-143. 2018-03-01
- Developing Social Selling Influence: An Archetypal Examination of Content Strategies and Influence Tactics. Journal of Selling. 18:47-69. 2018-02-01
- Consumer Inferences of Ad Believability and Manufacturer Trust. Society for Marketing Advances (SMA) Annual Conference. 2018-01-01
- Online Piracy in the Context of Routine Activities and Subjective Norms. Journal of Marketing Management. 34:314-346. 2018-01-01
- Online piracy vs. public policy and cultural influencers. International Journal of Marketing and Social Policy. 1:3-13. 2017-01-01
- Prosumer Motivations for Electronic Word-of-Mouth Communication Behaviors. Journal of Hospitality and Tourism Technology. 8:280-295. 2017-01-01
- Dynamic Pricing and Brand Image -- Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Academy of Marketing Science Annual Conference. 257-258. 2016-01-01
- Hispanics and Viral Advertising. Journal of Retailing and Consumer Services. 32:46-59. 2016-01-01
- Inbound Marketing: The Impact of a Firm's Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-Of-Mouth Intention -- The 2016 Society for Marketing Advances Conference. Society for Marketing Advances (SMA) Annual Conference. 2016-01-01
- Interpersonal Trust and Within-Nation Regional E-Commerce Activity. Academy of Marketing Science World Marketing Congress Conference. 7-10. 2016-01-01
- Piracy, Price, and Word-of-Mouth: An Equity Theory Examination of Consumer Digital Piracy Rates -- Yes - Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Academy of Marketing Science, Springer. 2016:1237-1238. 2016-01-01
- The Psychology of Social Networking Site Usage: An Empirical Examination of Antecedents to Intention and Behavior -- Thriving in a New World Economy. Academy of Marketing Science World Marketing Congress Conference. 312-315. 2016-01-01
- Online piracy and country-level influencers -- American Marketing Association Winter Educators' Conference. American Marketing Association Winter Educator’s Conference. 2015-01-01
- Personalized Advertising, Invasiveness, and Consumers’ Attitudes -- Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?. Academy of Marketing Science, Springer. 2015:165-169. 2015-01-01
- Viral Advertising: A Field Experiment on Viral Intentions and Purchase Intentions. Journal of Internet Commerce. 14:384-405. 2015-01-01
- Advertising Derived Brand Information and Purchase Intentions: Traditional Advertisements and Millennials -- Society for Marketing Advances Annual Conference. Society for Marketing Advances (SMA) Annual Conference. 2014-01-01
- Interpersonal Trust and Within-Nation Regional E-Commerce Adoption. European Journal of International Management. 8:pp. 241-259.. 2014-01-01
- Understanding Consumers' Social Networking Site Usage. Journal of Marketing Management. 30:pp. 571-605. 2014-01-01