Ad Scepticism and Retouch-Free Disclaimers: Are They Worth It? Academic Article

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Overview

Authors

• Gironda, John T

Publication Date

• 2019-01-01

Published In

• Journal of Marketing Communications  Journal

Identity

Digital Object Identifier (doi)

• https://doi.org/10.1080/13527266.2018.1437552

Additional document info

Start Page

• 738

End Page

• 762

Volume

• 25

Issue

• 7