Scholars@UNCW
Home
People
Departments
Research
About
Viral Advertising: A Field Experiment on Viral Intentions and Purchase Intentions
Academic Article
Overview
Additional document info
View All
Overview
Authors
Gironda, John T
Publication Date
2015-01-01
Published In
Journal of Internet Commerce
Journal
Additional document info
Start Page
384
End Page
405
Volume
14
Issue
3