Inbound Marketing: The Impact of a Firm’s Visibility Management, Active Listening, and Community Building on Consumer Purchase Intention and Word-of-Mouth Intention Presentation

Description

Date/time Interval

• 2016-01-01 - 2016-12-31

Occurs Within Event

• Society for Marketing Advances Annual Conference 

Participant

• Gironda, John T   Presenter   2016-01-01 - 2016-12-31