Pelletier, Mark J
positions
-
- Publications
-
- Contact
-
- View All
-
Publications
Presentations
-
Presentation
-
Evaluating Fandom,
Atlantic Marketing Association 2023-09-01
-
Give the People What They Want! Strategies for Matching Conference Goers Perceptions of Value with Organizers,
Academy of Marketing Science World Marketing Congress 2023 2023-07-01
-
Spiral of Silence: The Effect of Isolation Pressure on Social Media Communication,
Society for Marketing Advances 2023 2022-11-01
-
Get it Before it’s Gone: Understanding Scarcity Perceptions in Online Retail,
Academy of Marketing Science World Congress 2019-07-01
-
2018 SMA Doctoral Consortium ,
Society for Marketing Advances 2018-10-01
-
Effects of Video Manipulation on Believability and Consumer Attitudes In Direct-To-Consumer Pharmaceutical Advertising,
Academy of Marketing Sciences 2018-01-01
-
Fexit: Exploring the Impetus and Effects of Consumers Exiting Facebook,
Society for Marketing Advances 2017-01-01
-
Self-Expansion in Experiential Consumption,
Academy of Marketing Sciences Conference 2016-05-20
-
Enhancing the Experience: Need for Cognition and Involvement as Moderators on Promotion of Experiential Brands,
Society for Marketing Advances 2016-01-01
-
The 7 Deadly Sins of Consumer Behavior - Pride,
Society for Marketing Advances 2015-11-06
-
The Reality of Fair Balance: Altering the Visual Presentation of Risks in Direct-to-Consumer Pharmaceutical Advertisements,
Society for Marketing Advances 2015-11-06
-
Experience as a Retail Weapon: Examining the Effect of High Quality Customer Experience on Showrooming Intentions,
Society for Marketing Advances 2015-11-05
-
Cool, Social Media, and Marketing Communications Strategy: An Anarchy-Network Logic of Value Creation,
Academy of Marketing Sciences Conference 2014-05-01
-
Anatomy of a Facebook Like,
Society for Marketing Advances 2013-10-01
-
Does Facebook Matter? Rapport-Building Behaviors in a Social Networking Channel,
Society for Marketing Advances 2012-10-01
