Selected Publications
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Academic Article
- Reviews in the dark: A netnographic exploration of reviewer networks and the dynamics of online review manipulation. Public Relations Review. 53:102584. 2025-05-01
- Attractiveness and Marketing Appeal Bias in The Selection Of Personal Financial Advisors. Society for Marketing Advances 2023 Conference Proceedings. 2024-01-01
- Give the People What They Want! Strategies for Matching Conference Goers Perceptions of Value with Organizers. Academy of Marketing Science World Congress 2023 Conference Proceedings. 2024-01-01
- We Took a Break And Got From Fomo To Jomo... Now What?. Society for Marketing Advances 2023 Conference Proceedings. 2024-01-01
- A Nuanced Analysis of Salesperson Grit: Exploring Perseverance, Consistency, and Mind-set. Journal of Business-to-Business Marketing. 29:271-291. 2022-09-01
- Selling the value: Perceptions of value from key stakeholders in university sales centers. Journal of Global Scholars of Marketing Science. 33:382-401. 2022-05-01
- Winning Isn’t Everything: How to Create Customer Delight Even if the Outcome is Unsuccessful. European Journal of Marketing. 2022-01-01
- Talking together: using intercollegiate podcasts for increased engagement in marketing education. Marketing Education Review. 1-6. 2021-07-01
- Fexit: The effect of political and promotional communication from friends and family on Facebook exiting intentions.. Journal of Business Research. 122:321-334. 2020-10-01
- One Size Doesn’t Fit All: a Uses And Gratifications Analysis of Social Media Platforms. Journal of Research in Interactive Marketing. 2020-06-01
- One Size Doesn’t Fit All: A Uses and Gratifications Analysis of Social Media. Journal of Research in Interactive Marketing. 14:269-284. 2020-01-01
- Intercollegiate Sales Role Play: Bringing Differential Cultures and a Sense of the Unknown into the Sales Classroom. Journal for Advancement of Marketing Education. 2018-09-01
- Effects of Video Manipulation On Believability And Consumer Attitudes In Direct-To-Consumer Pharmaceutical Advertising. Academy of Marketing Sciences. 2018-01-01
- Experiential Purchase Quality : Exploring the Dimensions and Outcomes of Highly Memorable Experiential Purchases. Journal of Service Research. 2018-01-01
- Idiosyncratic Service Experiences: When Customers Desire the Extraordinary in a Service Encounter. Journal of Business Research. 84:150-161. 2018-01-01
- #IHateYourBrand: Effects of Adaptive Service Recovery Strategies on Twitter. Journal Services of Marketing. 31:281-294. 2017-03-01
- #IHateYourBrand: Adaptive Service Recovery Strategies on Twitter. Journal of Services Marketing. 31:281-294. 2017-01-01
- Fexit: Exploring the Impetus and Effects of Consumers Exiting Facebook. Society for Marketing Advances. 2017-01-01
- I Hate That Brand! Assessing the Structural Components of Brand Hate: A Proposed Research Agenda. Society for Marketing Advances. 2017-01-01
- We’re Sorry Again: Analyzing Twitter Responses for Multiple Apologies Following A Publicized Service Failure. Society for Marketing Advances. 2017-01-01
- Enhancing the Experience: Need for Cognition and Involvement as Moderators on Promotion of Experiential Brands. Society for Marketing Advances. 2016-01-01
- Self-Expansion in Experiential Consumption. Academy of Marketing Sciences. 2016-01-01
- @Size vs. #Impact: Social Media Engagement Differences amongst Facebook, Twitter, and Instagram. Academy of Marketing Sciences. 2015-01-01
- Experience as a Retail Weapon: Examining the Effect of High Quality Customer Experience on Showrooming Intentions. Society for Marketing Advances. 2015-01-01
- Exploring the Facebook Like: A Product and Service Perspective. Journal of Research in Interactive Marketing. 9:337-354. 2015-01-01
- The Reality of Fair Balance: Altering the Visual Presentation of Risks in Direct-to-Consumer Pharmaceutical Advertisements. Society for Marketing Adavnces. 2015-01-01
- #IHateYourBrand: Effects of Direct and Indirect Service Recovery Communication Strategies on Twitter. Marketing EDGE. 2014-01-01
- #WeMessedUp: Social Media Service Recovery Communication Strategy. Society for Marketing Advances. 2014-01-01
- Cool, Social Media, and Marketing Communications Strategy: An Anarchy-Network Logic of Value Creation. Academy of Marketing Sciences. 2014-01-01
- Anatomy of a Facebook Like. Society for Marketing Advances. 2013-01-01
- Does Facebook Matter? Rapport-Building Behaviors in a Social Networking Channel. Society for Marketing Advances. 2012-01-01