Enhancing the Experience: Need for Cognition and Involvement as Moderators on Promotion of Experiential Brands Presentation

Description

Date/time Interval

• 2016-01-01 - 2016-12-31

Occurs Within Event

• Society for Marketing Advances 

Participant

• Pelletier, Mark J   Presenter   2016-01-01 - 2016-12-31