Krallman, Alexandra R
positions
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Publications
Presentations
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Presentation
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Antecedents and Outcomes of Positive Customer Emotions,
Association for Marketing Theory and Practice 2024-03-01
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The Value of Online Influencers,
American Marketing Association 2023-08-01
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Using Influencers to Overcome Barriers to Health Research Participation,
Academy of Marketing Science World Congress, 2023-07-01
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Choice Certainty and Customer Emotions,
Association for Marketing Theory and Practice 2023-03-01
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Client Projects vs. Simulations: What Practitioners Want in 2022,
Society of Marketing Advances 2022-11-01
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Moving Beyond “Likes”: Social Media’s Impact on Public Health Initiatives,
Academy of Marketing Science 2022-05-01
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Customer Delight and Covid,
Cameron Executive Board 2021-05-01
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Impact of Uncivil Other-Customers During Online Service Recovery Process,
Society of Marketing Advances Annual Conference 2019-11-01
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Get it Before it’s Gone: Understanding Scarcity Perceptions in Online Retail,
Academy of Marketing Science World Congress 2019-07-01
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Antecedents and Outcomes of Customer Delight in Online Retail Settings,
Society of Marketing Advances 2018-10-01
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Combining Co-Creation and CSR: An Investigation into Innovative Service Models,
Academy of Marketing Science Annual Conference 2016-05-01
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“#IHateYourBrand: Measuring Social Media Service Recovery Communication Strategies,
Academy of Marketing Science Annual Conference 2015-05-01
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“@Size vs. #Impact: Social Media Engagement Differences amongst Facebook, Twitter, and Instagram,
Academy of Marketing Science Annual Conference 2015-05-01
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Coexist or Co-create? Understanding Antecedents and Consequences of Socially Responsible Business Model Effectiveness,
Southeast Marketing Symposium 2015-02-01
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“#IHateYourBrand: Effects of Direct and Indirect Service Recovery Communication Strategies On Twitter,
Society of Marketing Advances Annual Conference 2014-10-01
Research
