Selected Publications

Academic Article

Year Title Altmetric
2023-02-01 Simulations or Client Projects? Aligning Social Media Skills Development to Industry ExpectationsJournal of Marketing Education2023-02-01
2023-01-01 You Can't Touch This: Driving Purchase Justification for Hedonic Online PurchasesJournal of Business Research.  155, Part B. 2023-01-01
2021-01-01 Customer delight during a crisis: Understanding delight through the lens of transformative service researchJournal of Service Management.  32:129-141. 2021-01-01
2020-01-01 A Signaling Theory Perspective for Relationship RecoveryEuropean Journal of Marketing.  54:2139-2170. 2020-01-01
2020-01-01 One Size Doesn’t Fit All: A Uses and Gratifications Analysis of Social MediaJournal of Research in Interactive Marketing.  14:269-284. 2020-01-01
2020-01-01 The Value Disruption of Uncivil Other-Customers During Online Service RecoveryJournal of Services Marketing.  34:483-498. 2020-01-01
2019-01-01 Customer Delight: A Review and Agenda for ResearchJournal of marketing theory and practice.  27:174-195. 2019-01-01
2018-01-01 Idiosyncratic Service Experiences: When Customers Desire the Extraordinary in a Service EncounterJournal of Business Research.  84:150-161. 2018-01-01
2018-01-01 Intercollegiate Social Media Education EcosystemJournal of Marketing Education.  41:254-269. 2018-01-01
2017-01-01 #IHateYourBrand: Adaptive Service Recovery Strategies on TwitterJournal of Services Marketing.  31:281-294. 2017-01-01
2017-01-01 In Their Shoes: Co-Created Value from Deaf/Hearing PerspectivesJournal of Services Marketing.  31:313-325. 2017-01-01


Full Name

  • Alexandra R Krallman