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Navigating Livestream Commerce: A Dual-Lens Framework of Influencers’ Impact on Product Sales
Academic Article
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Overview
Authors
Barnes, Alexandra Krallman
Zhang, Shaoling Katee
Publication Date
2024-09-01
Published In
Journal of Business Research
Journal
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Digital Object Identifier (doi)
https://doi.org/10.1016/j.jbusres.2024.114919
Additional document info
Start Page
114919
Volume
185