• Dr. Brian R. Kinard, Professor of Marketing, received his Ph.D. in Marketing from Mississippi State University.
  • Selected Publications

    Academic Article

    Year Title Altmetric
    2024-05-01 Cheers! Examining Message Congruency Effects for No/Low Alcohol BeerJournal of Food Products Marketing.  30:105-117. 2024-05-01
    2023-12-01 Psychological Antecedents to Intention to QuitJournal of Organizational Psychology.  23:17-23. 2023-12-01
    2023-03-01 Sold! Threshold Pricing Effects in Online NegotiationsAcademy of Marketing Studies Journal.  27:1-8. 2023-03-01
    2020-01-01 Delight spirals: The causes and consequences of customer delightJournal of Service Theory & Practice.  30:149-170. 2020-01-01
    2019-11-01 Treat Yourself: The Effects of Motivational Messaging and Nutritional Information on Front-of-Pack LabelingJournal of Food Products Marketing.  25:861-874. 2019-11-01
    2017-11-01 Cause-Related Marketing: The Effect of Checkout Charity Requests on Consumer Donation BehaviorAtlantic Marketing Journal.  6:77-91. 2017-11-01
    2016-08-01 Insta-Grams: The Effect of Consumer Weight on Reactions to Healthy Food PostsCyberpsychology, Behavior, and Social Networking.  19:481-485. 2016-08-01
    2016-02-01 The Effects of Motivational Priming on Food Portion Size BehaviorJournal of Foodservice Business Research.  19:39-55. 2016-02-01
    2016-01-01 Implementing a Delight Strategy: The Power of Unsolicited RecommendationsCornell Hospitality Quarterly.  57:329-342. 2016-01-01
    2016-01-01 Visual Effects of Variety and Area Saliency on Food Product Volume EstimatesJournal of Food Products Marketing.  22:89-99. 2016-01-01
    2013-06-01 The Effect of Receipt Personalization on Consumer Tipping BehaviorJournal of Consumer Behaviour.  12:280-284. 2013-06-01
    2013-03-01 Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related AdvergamesJournal of Advertising.  42:196-203. 2013-03-01
    2013-03-01 Odd Pricing Effects: An Examination Using Adaptation-Level TheoryJournal of Product and Brand Management.  22:87-94. 2013-03-01
    2012-01-01 Factors Influencing Unhealthy Eating Behaviour in U.S. AdolescentsInternational Journal of Consumer Studies.  36:23-29. 2012-01-01
    2011-07-01 A Review of Cigarette AdvertisingInternational Journal of Research in Marketing.  28:269-279. 2011-07-01
    2010-04-01 The Effects of Advertising, Social Influences, and Self-Efficay on Adolescent Tobacco Use and Alcohol ConsumptionJournal of Consumer Affairs.  44:24-43. 2010-04-01
    2008-01-01 Straight Talk for Healthcare Managers: Back To the Basics of LeadershipThe Health Care Manager.  27:89-93. 2008-01-01
    2007-08-01 Forecasting the Cash Positions of Pharmaceutical Firms: The Box-Jenkins ApproachThe Journal of Applied Financial Research.  1:17-34. 2007-08-01
    2006-12-01 Relationship Marketing: The Influence of Consumer Involvement on Perceived Service BenefitsJournal of Services Marketing.  20:359-368. 2006-12-01
    2006-01-01 Employment-at-Will: Guidelines for Healthcare ManagersThe Health Care Manager.  25:306-309. 2006-01-01
    2005-12-01 Whose Rights Were Trampled?SuperVision.  60:3-5. 2005-12-01
    2005-01-01 Consumer’s Perceptions of Visible Aspects of Logistics System: An Investigation of Motorists’ Perceptions of Trucks on the HighwaysTransportation Journal.  44:20-32. 2005-01-01
    2005-01-01 Retail vs E-Tail: A Look at Expedia.comThe Coastal Business Journal.  4:1-4. 2005-01-01
    2005-01-01 The Carry-Over Effects of a Physical Store's Image on Its E-Commerce Distribution ChannelMarketing Management Journal.  15:59-68. 2005-01-01
    2004-04-01 The Looming Healthcare Crisis: Fact or Myth?The Health Care Manager.  23:162-166. 2004-04-01
    2003-07-01 Business Executives Attitudes Toward Social Responsibility: Past and PresentAmerican Business Review.  21:87-91. 2003-07-01


    Year Title Altmetric
    2016-01-01 Southern Recreational VehicleOperations Management (12th ed.). 2016-01-01
    2012-01-01 Coastal States Chemicals and FertilizersManagerial Decision Modeling with Spreadsheets (3rd ed.). 2012-01-01
    2007-01-01 Haygood Brothers Construction CompanyManagerial Decision Modeling with Spreadsheets (2nd ed.). 2007-01-01
    2007-01-01 The Tipping Point: How Little Things Can Make a Big DifferenceThe Business Report and Journal. 26. 2007-01-01
    2006-01-01 Bayfield Mud CompanyOperations Management (8th ed) and Principles of Operations Management (6th ed.). 2006-01-01
    2006-01-01 Southern Recreational VehicleOperations Management (8th ed) and Principles of Operations Management (6th ed.). 2006-01-01
    2006-01-01 Sturdivant Sound SystemsOperations Management (8th ed) and Principles of Operations Management (6th ed.). 2006-01-01
    2003-01-01 Winn-DixieStrategic Management: Concepts and Cases (9th ed.). 225-235. 2003-01-01


    Research Overview

  • Research interests include consumer risk behavior, food marketing, services marketing, and psychological pricing.
  • Teaching Overview

  • Teaching interests include marketing analytics, sports marketing, and marketing research.
  • Full Name

  • Brian R Kinard