Selected Publications
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Academic Article
- Public Perceptions of ESG Initiatives: Does Providing Evidence of Impact Matter?. Global Journal of Management and Marketing. 8:41-50. 2024-08-01
- Cheers! Examining Message Congruency Effects for No/Low Alcohol Beer. Journal of Food Products Marketing. 30:105-117. 2024-05-01
- Psychological Antecedents to Intention to Quit. Journal of Organizational Psychology. 23:17-23. 2023-12-01
- Sold! Threshold Pricing Effects in Online Negotiations. Academy of Marketing Studies Journal. 27:1-8. 2023-03-01
- Delight spirals: The causes and consequences of customer delight. Journal of Service Theory & Practice. 30:149-170. 2020-01-01
- Treat Yourself: The Effects of Motivational Messaging and Nutritional Information on Front-of-Pack Labeling. Journal of Food Products Marketing. 25:861-874. 2019-11-01
- Cause-Related Marketing: The Effect of Checkout Charity Requests on Consumer Donation Behavior. Atlantic Marketing Journal. 6:77-91. 2017-11-01
- Insta-Grams: The Effect of Consumer Weight on Reactions to Healthy Food Posts. Cyberpsychology, Behavior, and Social Networking. 19:481-485. 2016-08-01
- The Effects of Motivational Priming on Food Portion Size Behavior. Journal of Foodservice Business Research. 19:39-55. 2016-02-01
- Implementing a Delight Strategy: The Power of Unsolicited Recommendations. Cornell Hospitality Quarterly. 57:329-342. 2016-01-01
- Visual Effects of Variety and Area Saliency on Food Product Volume Estimates. Journal of Food Products Marketing. 22:89-99. 2016-01-01
- The Effect of Receipt Personalization on Consumer Tipping Behavior. Journal of Consumer Behaviour. 12:280-284. 2013-06-01
- Are You Entertained? The Impact of Brand Integration and Brand Experience in Television-Related Advergames. Journal of Advertising. 42:196-203. 2013-03-01
- Odd Pricing Effects: An Examination Using Adaptation-Level Theory. Journal of Product and Brand Management. 22:87-94. 2013-03-01
- Factors Influencing Unhealthy Eating Behaviour in U.S. Adolescents. International Journal of Consumer Studies. 36:23-29. 2012-01-01
- A Review of Cigarette Advertising. International Journal of Research in Marketing. 28:269-279. 2011-07-01
- The Effects of Advertising, Social Influences, and Self-Efficay on Adolescent Tobacco Use and Alcohol Consumption. Journal of Consumer Affairs. 44:24-43. 2010-04-01
- Straight Talk for Healthcare Managers: Back To the Basics of Leadership. The Health Care Manager. 27:89-93. 2008-01-01
- Forecasting the Cash Positions of Pharmaceutical Firms: The Box-Jenkins Approach. The Journal of Applied Financial Research. 1:17-34. 2007-08-01
- Relationship Marketing: The Influence of Consumer Involvement on Perceived Service Benefits. Journal of Services Marketing. 20:359-368. 2006-12-01
- Employment-at-Will: Guidelines for Healthcare Managers. The Health Care Manager. 25:306-309. 2006-01-01
- Whose Rights Were Trampled?. SuperVision. 60:3-5. 2005-12-01
- Consumer’s Perceptions of Visible Aspects of Logistics System: An Investigation of Motorists’ Perceptions of Trucks on the Highways. Transportation Journal. 44:20-32. 2005-01-01
- Retail vs E-Tail: A Look at Expedia.com. The Coastal Business Journal. 4:1-4. 2005-01-01
- The Carry-Over Effects of a Physical Store's Image on Its E-Commerce Distribution Channel. Marketing Management Journal. 15:59-68. 2005-01-01
- The Looming Healthcare Crisis: Fact or Myth?. The Health Care Manager. 23:162-166. 2004-04-01
- Business Executives Attitudes Toward Social Responsibility: Past and Present. American Business Review. 21:87-91. 2003-07-01
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Document
- Southern Recreational Vehicle. Operations Management (12th ed.). 2016-01-01
- Coastal States Chemicals and Fertilizers. Managerial Decision Modeling with Spreadsheets (3rd ed.). 2012-01-01
- Haygood Brothers Construction Company. Managerial Decision Modeling with Spreadsheets (2nd ed.). 2007-01-01
- The Tipping Point: How Little Things Can Make a Big Difference. The Business Report and Journal. 26. 2007-01-01
- Bayfield Mud Company. Operations Management (8th ed) and Principles of Operations Management (6th ed.). 2006-01-01
- Southern Recreational Vehicle. Operations Management (8th ed) and Principles of Operations Management (6th ed.). 2006-01-01
- Sturdivant Sound Systems. Operations Management (8th ed) and Principles of Operations Management (6th ed.). 2006-01-01
- Winn-Dixie. Strategic Management: Concepts and Cases (9th ed.). 225-235. 2003-01-01