Barnes, Donald Clay

Professor

positions

Professor, Marketing , Cameron School of Business

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Contact Info

barnesd@uncw.edu

910.962.3966

Co-author Network

Co-investigator Network

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Selected Publications

Academic Article
- Visitors’ Willingness to Pay for Ecosystem Conservation in Grenada. Journal of Sustainable Tourism. 32:1644-1668. 2024-08-01
- A Multisector Analysis of Tourist Delight and Positive Visitor Outcomes -- Journal of Quality Assurance in Hospitality & Tourism. Journal of Quality Assurance in Hospitality & Tourism. 1-32. 2023-07-01
- You Can't Touch This: Driving Purchase Justification for Hedonic Online Purchases. Journal of Business Research. 155, Part B. 2023-01-01
- Service Amid Crisis: The Role of Supervisor Humor & Discretionary Organizational Support. Journal of Services Marketing. 2022-01-01
- Winning Isn’t Everything: How to Create Customer Delight Even if the Outcome is Unsuccessful. European Journal of Marketing. 2022-01-01
- After-Service Gifts: Evaluating How Presence, Context and Value Impact Customer Satisfaction and Customer Delight. Journal of Marketing Theory and Practice. 2021-01-01
- Customer delight during a crisis: Understanding delight through the lens of transformative service research. Journal of Service Management. 32:129-141. 2021-01-01
- Delight spirals: The causes and consequences of customer delight. Journal of Service Theory & Practice. 30:149-170. 2020-01-01
- Customer Delight: A Review and Agenda for Research. Journal of marketing theory and practice. 27:174-195. 2019-01-01
- Idiosyncratic Service Experiences: When Customers Desire the Extraordinary in a Service Encounter. Journal of Business Research. 84:150-161. 2018-01-01
- Delight and the Grateful Customer: Beyond Joy and Surprise. Journal of Service Theory and Practice. 27:250-269. 2017-01-01
- Observing Delightful Experiences of Other Customers: The Double-Edged Sword of Jealousy and Joy. Journal of Service Theory and Practice. 27:145-163. 2017-01-01
- The Role of Delight in Driving Repurchase Intentions. Journal of Personal Selling and Sales Management. 37:61-71. 2017-01-01
- Implementing a Delight Strategy: The Power of Unsolicited Recommendations. Cornell Hospitality Quarterly. 57:329-342. 2016-01-01
- Multiple Paths to Customer Delight: The Impact of Effort, Expertise and Tangibles on Joy and Surprise. Journal of Services Marketing. 30:277-289. 2016-01-01
- Delighting Baby Boomers and Millennials: Factors that Matter Most. Journal of Marketing Theory and Practice. 32:338-350. 2015-01-01
- Self-Service Delight: Exploring the Hedonic Aspects of Self-Service. Journal of Business Research. 68:986-993. 2015-01-01
- The Impact of Perceived Customer Delight on the Frontline Employee. Journal of Business Research. 28:433-441. 2015-01-01
- Customer Delight and Work Engagement (with Joel Collier and Stacy Robinson). Journal of Services Marketing. 28:380-390. 2014-04-01
- Investigating Work Engagement in the Service Environment (with Joel Collier). Journal of Services Marketing. 27:485-499. 2013-01-01
- Investigating the Employee’s Perspective of Customer Delight. Journal of Personal Selling and Sales Management. 33:93-106. 2013-01-01
- Investigating the Key Routes to Customer Delight. Journal of Marketing Theory and Practice. 19:359-375. 2011-09-01
- Tailoring to Customers' Needs: Understanding How to Promote an Adaptive Service Experience with Frontline Employees (with Kelly Wilder and Joel Collier). Journal of Service Research. 17:446-459.

Presentations

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