• Before pursuing a career in academia, Stacie worked in accounting and finance for Georgia Pacific and later Lexis Nexis. Stacie's primary research interests include sustainability, decision making, and donation behavior.
  • Selected Publications

    Academic Article

    Year Title Altmetric
    2023-06-01 The effects of dual branding rumors on consumers’ national and store brand evaluationsJournal of Marketing Theory and Practice.  31:316-333. 2023-06-01
    2023-05-01 Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factorsJournal of Retailing and Consumer Services.  72. 2023-05-01
    2023-04-01 How do Machiavellianism, narcissism, and psychopathy tendencies influence consumer avoidance and revenge-seeking following a service failure?Journal of Consumer Marketing.  40:721-733. 2023-04-01
    2023-03-01 Teach a man to fish: The use of autonomous aid in eliciting donationsJournal of Marketing Research.  60:950-967. 2023-03-01
    2021-08-01 Influence of social media posts on service performanceJournal of Services Marketing.  36:283-296. 2021-08-01
    2021-01-01 Building toward a solid foundation: The effect of thinking concretely about the futureJournal of Consumer Affairs.  55:254-273. 2021-01-01
    2020-09-01 Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trustJournal of Consumer Behaviour.  19:632-644. 2020-09-01
    2017-10-01 The Influence of Dual Branding Information on Consumer EvaluationsJournal of Marketing Development and Competitiveness.  11:10-20. 2017-10-01
    2017-09-01 Eat green, get lean: promoting sustainability reduces consumptionJournal of Public Policy & Marketing.  36:299-312. 2017-09-01
    2015-12-01 Thinking, feeling, and giving: The effects of scope and valuation on consumer donationsInternational Journal of Research in Marketing.  32:435-438. 2015-12-01


    Research Overview

  • Sustainability, Consumer Well-being, Donation Behavior, and Retailing
  • Teaching Overview

  • Marketing Strategy, Principles of Marketing, Consumer Behavior, and International Marketing
  • Full Name

  • Stacie Waites