Waites, Stacie

Assistant Professor

positions

Assistant Professor, Marketing , Cameron School of Business

Before pursuing a career in academia, Stacie worked in accounting and finance for Georgia Pacific and later Lexis Nexis. Stacie's primary research interests include sustainability, decision making, and donation behavior.

Waites, Stacie

Contact Info

waitess@uncw.edu

910.962.7677

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Selected Publications

Academic Article
- Experience identification: connecting online engagement to offline loyalty. Journal of Services Marketing. 38:1012-1029. 2024-11-01
- Good people good planet: Investigating the interconnection between social and environmental sustainability. Journal of Business Research. 184. 2024-11-01
- Retail reimagined: A blueprint for trauma-informed customer experiences. Rutgers Business Review. 9:7-21. 2024-06-01
- The effects of dual branding rumors on consumers’ national and store brand evaluations. Journal of Marketing Theory and Practice. 31:316-333. 2023-06-01
- Trauma's effects on shopper choice confusion: The role of psychological hardiness and retailer strategies as mitigating factors. Journal of Retailing and Consumer Services. 72. 2023-05-01
- How do Machiavellianism, narcissism, and psychopathy tendencies influence consumer avoidance and revenge-seeking following a service failure?. Journal of Consumer Marketing. 40:721-733. 2023-04-01
- Teach a man to fish: The use of autonomous aid in eliciting donations. Journal of Marketing Research. 60:950-967. 2023-03-01
- Influence of social media posts on service performance. Journal of Services Marketing. 36:283-296. 2021-08-01
- Building toward a solid foundation: The effect of thinking concretely about the future. Journal of Consumer Affairs. 55:254-273. 2021-01-01
- Signaling green: Investigating signals of expertise and prosocial orientation to enhance consumer trust. Journal of Consumer Behaviour. 19:632-644. 2020-09-01
- The Influence of Dual Branding Information on Consumer Evaluations. Journal of Marketing Development and Competitiveness. 11:10-20. 2017-10-01
- Eat green, get lean: promoting sustainability reduces consumption. Journal of Public Policy & Marketing. 36:299-312. 2017-09-01
- Thinking, feeling, and giving: The effects of scope and valuation on consumer donations. International Journal of Research in Marketing. 32:435-438. 2015-12-01

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