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Experience identification: connecting online engagement to offline loyalty
Academic Article
Overview
Identity
Additional document info
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Overview
Authors
Waites, Stacie
Publication Date
2024-11-01
Published In
Journal of Services Marketing
Journal
Identity
Digital Object Identifier (doi)
https://doi.org/10.1108/jsm-12-2023-0466
Additional document info
Start Page
1012
End Page
1029
Volume
38
Issue
8