Selected Publications
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Academic Article
- Would You Rather...a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses. Journal of Marketing Education. 2024-01-01
- Selling the value: Perceptions of value from key stakeholders in university sales centers. Journal of Global Scholars of Marketing Science. 33:382-401. 2022-05-01
- Service Amid Crisis: The Role of Supervisor Humor & Discretionary Organizational Support. Journal of Services Marketing. 2022-01-01
- Customer delight during a crisis: Understanding delight through the lens of transformative service research. Journal of Service Management. 32:129-141. 2021-01-01
- Customer Value Perception of Organic Food: Cultural Differences and Cross-National Segments. British Food Journal. 118. 2016-01-01
- The Role of Attitudes and Ethicality on Branded Video Games (Advergames) Acceptance.. Athens Journal of Business and Economics. 1:8. 2015-01-01
- Promotion in Differing Cultural Contexts: A Cross-Cultural Analysis of Values Reflected in Television Advertising from Mexico and the United States. Journal of Current Research in Global Business. 15:51-63. 2012-01-01
- Culture Cushion: Inherently Positive Inter-Cultural Tourist Experiences. International Journal of Culture, Tourism, and Hospitality Research. 3:259-268. 2009-07-01
- Retail and Service Encounters: The Inter-Cultural Tourist Experience. Journal of Hospitality Marketing & Management. 18:197-215. 2009-01-01
- A Theoretical Investigation of Consumers' Subjective Product Knowledge. Consumer Culture Research. 8:165-184. 2005-04-01
- Analysis of Information Content in U.S. and Korean Magazine Advertising. Journal of Global Business. 15:63-71. 2004-10-01
- Sales Tax and Consumer Purchase Decisions. The Journal of Applied Business Research. 20:1-11. 2004-01-01
- Efficacy of Group Projects in Support Skill Acquisition: Student vs. Alumni Perceptions. Marketing Education Review. 10:59-66. 2003-01-01
- Service Quality Measurement and the Disconfirmation Model: Taking Care in Interpretation. Total Quality Management Journal. 14:3-14. 2003-01-01
- The Effect of Introducing a New Brand on Consumer Perceptions of Current Brand Similarity: The Roles of Product Knowledge and Involvement. Journal of Marketing Theory and Practice. 10:45-57. 2002-01-01
- Direct Marketer Sales and Use Tax Issues: Post-Quill Developments. Journal of State Taxation. 17. 1998-01-01
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Book
- Engaging Consumers through Branded Entertainment and Convergent Media. IGI Global. 2015-04-01
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Chapter
- Branded Entertainment: Past, Present, and Future. IGI Global. 2015-04-01
- User-Generated-Content: Concept, Typology, and Marketing Outcomes. IGI Global. 2015-04-01
- Acceptance of Branded Video Games (Advergames): A Cross-Cultural Study Spain-USA -- chapter in a book. The Impact of Culture and Society on the Entertainment Industry. 2014-06-01
- BENETEAU _ International launch of the New FIRST 30 model. Word Of Mouth Marketing Awards - WOMMA. 2010-01-01
- Retail and Service Encounters: The Inter-Cultural Tourist Experience. Marketing of Tourism Experiences (book). 2009-12-01
- Intention to Use Mobile Advergames: The Role of Attitudes. 12th Annual International Conference on Marketing.