Selected Publications

Academic Article

Year Title Altmetric
2024-01-01 Would You Rather...a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics CoursesJournal of Marketing Education2024-01-01
2022-05-01 Selling the value: Perceptions of value from key stakeholders in university sales centersJournal of Global Scholars of Marketing Science.  1-20. 2022-05-01
2022-01-01 Service Amid Crisis: The Role of Supervisor Humor & Discretionary Organizational SupportJournal of Services Marketing2022-01-01
2021-01-01 Customer delight during a crisis: Understanding delight through the lens of transformative service researchJournal of Service Management.  32:129-141. 2021-01-01
2016-01-01 Customer Value Perception of Organic Food: Cultural Differences and Cross-National SegmentsBritish Food Journal.  118. 2016-01-01
2015-01-01 The Role of Attitudes and Ethicality on Branded Video Games (Advergames) Acceptance.Athens Journal of Business and Economics.  1:8. 2015-01-01
2012-01-01 Promotion in Differing Cultural Contexts: A Cross-Cultural Analysis of Values Reflected in Television Advertising from Mexico and the United StatesJournal of Current Research in Global Business.  15:51-63. 2012-01-01
2009-07-01 Culture Cushion: Inherently Positive Inter-Cultural Tourist ExperiencesInternational Journal of Culture, Tourism, and Hospitality Research.  3:259-268. 2009-07-01
2009-01-01 Retail and Service Encounters: The Inter-Cultural Tourist ExperienceJournal of Hospitality Marketing & Management.  18:197-215. 2009-01-01
2005-04-01 A Theoretical Investigation of Consumers' Subjective Product KnowledgeConsumer Culture Research.  8:165-184. 2005-04-01
2004-10-01 Analysis of Information Content in U.S. and Korean Magazine AdvertisingJournal of Global Business.  15:63-71. 2004-10-01
2004-01-01 Sales Tax and Consumer Purchase DecisionsThe Journal of Applied Business Research.  20:1-11. 2004-01-01
2003-01-01 Efficacy of Group Projects in Support Skill Acquisition: Student vs. Alumni PerceptionsMarketing Education Review.  10:59-66. 2003-01-01
2003-01-01 Service Quality Measurement and the Disconfirmation Model: Taking Care in InterpretationTotal Quality Management Journal.  14:3-14. 2003-01-01
2002-01-01 The Effect of Introducing a New Brand on Consumer Perceptions of Current Brand Similarity: The Roles of Product Knowledge and InvolvementJournal of Marketing Theory and Practice.  10:45-57. 2002-01-01
1998-01-01 Direct Marketer Sales and Use Tax Issues: Post-Quill DevelopmentsJournal of State Taxation.  17. 1998-01-01


Year Title Altmetric
2015-04-01 Engaging Consumers through Branded Entertainment and Convergent Media.  IGI Global. 2015-04-01


Year Title Altmetric
2015-04-01 Branded Entertainment: Past, Present, and Future.  IGI Global. 2015-04-01
2015-04-01 User-Generated-Content: Concept, Typology, and Marketing Outcomes.  IGI Global. 2015-04-01
2014-06-01 Acceptance of Branded Video Games (Advergames): A Cross-Cultural Study Spain-USA -- chapter in a book.  The Impact of Culture and Society on the Entertainment Industry. 2014-06-01
2010-01-01 BENETEAU _ International launch of the New FIRST 30 model.  Word Of Mouth Marketing Awards - WOMMA. 2010-01-01
2009-12-01 Retail and Service Encounters: The Inter-Cultural Tourist Experience.  Marketing of Tourism Experiences (book). 2009-12-01
Intention to Use Mobile Advergames: The Role of Attitudes.  12th Annual International Conference on Marketing.

Research Overview

  • Professor Scribner’s primary research interests involve multiple aspects of consumer behavior, such as cross-cultural consumer decision making, branded entertainment and advergaming, consumer product knowledge, comparative advertising and consideration set formation.
  • Principal Investigator On

    Co-principal Investigator On

  • Faculty Travel Grant 2014-05-01 - 2014-06-01
  • Teaching Overview

  • Consumer Behavior, International Marketing, Promotion Management,
  • Full Name

  • Lisa L Scribner