IT Identity fostering User Innovation on Digital Platforms: The Role of Self-Esteem
Academic Article
Overview
Overview
Abstract
Digital platforms can grow by motivating users to explore new ways to use a wider range of affiliated products and services. This work explores the power of IT Identity to motivate such innovative use, through identity's ability to intrinsically motivate behavior. Data from 208 Amazon.com users indicates that IT Identity may cause Trying to Innovate with an IT, mediated by Self-Esteem.
