Positions

Overview

  • Dr. Persuit is a Professor of Communication Studies and coordinator of the M.A. Integrated Marketing Communication program. Her research interests are the rhetoric and philosophy of integrated marketing communication and communication ethics. Dr. Persuit also serves as the Director of Marketing & Communications for the National Treatment Court Resource Center, housed at UNCW and funded by the U.S. Department of Justice, Bureau of Justice Assistance. Before returning to Duquesne University for her Ph.D., Dr. Persuit worked in integrated marketing communication in the consulting engineering field and was a marketing communications manager for a Fortune 500 manufacturing company. She advises Pier601 Creative, the COM Studies Department's student-run IMC firm. She also plans the biennial IMC Conference at UNCW.
  • Selected Publications

    Academic Article

    Year Title Altmetric
    2019-01-01 Not so Hidden Figure: Marie Hochmuth Nichols’ Leadership in the Communication Discipline -- The Pennsylvania Scholar SeriesPennsylvania Communication Association2019-01-01
    2017-01-01 The Potential for Paracrisis in Corporate Philanthropy and Social Media -- International Journal of Organization Theory & BehaviorEmerald Publishing Limited.  20:51-71. 2017-01-01
    2014-01-01 Back to the Future: Cicero’s Five Canons as an Assessment Framework.Journal of the Association of Communication Administration.  33:35-48. 2014-01-01
    2011-01-01 The Universal and Particular: Stephen Toulmin’s Rhetorical Theory and the Natural Law Tradition -- The Review of CommunicationTaylor & Francis Group.  11:50-65. 2011-01-01

    Book

    Year Title Altmetric
    2016-01-01 Integrated Marketing Communication: Creating Spaces for Engagement..  Lexington Books. 2016-01-01

    Chapter

    Year Title Altmetric
    2020-09-01 Memory-Place and the Unintentional Monument: Pittsburgh’s Civic Arena (1961-2012) and its Legacy. -- Contested Commemoration in US History: Diverging Public Interpretations.  Routledge. 2020-09-01
    2016-01-01 Event Planning: Communication Theory and Practice..  Kendall-Hunt. Featured Scholar for the Crisis and Conflict in Event Planning chapter.. 2016-01-01
    2016-01-01 Featured Scholar for the Crisis and Conflict in Event Planning chapter.  . 2016-01-01
    2016-01-01 Integrated Marketing Communication and Public Relations: Epideictic Rhetoric, Kairos, and Ireland’s Vote Yes! Campaign. -- Integrated Marketing Communication: Creating Spaces for Engagement.  Lexington Books. 2016-01-01
    2015-01-01 The Epideictic Rhetoric of Michelle Obama: Evolution of the First Lady's Brand.  Lexington Books.. 2015-01-01
    2015-01-01 The Epideictic Rhetoric of Michelle Obama: Evolution of the First Lady's Brand,.  . 2015-01-01

    Document

    Year Title Altmetric
    2021-10-01 Branding your Treatment Court.National Drug Court Resource Center.. 2021-10-01
    2021-10-01 Selling your Treatment Court.National Drug Court Resource Center.. 2021-10-01
    2013-01-01 Social Media and Integrated Marketing Communication: A Rhetorical ApproachLexington Books. 2013-01-01

    Manual

    Year Title Altmetric
    2008-01-01 Instructor's Manual and Test Bank for Practices for Looking: An Introduction to Visual Culture, 2nd Edition. 2008-01-01

    Presentations

    Research Overview

  • Rhetoric and Philosophy of Integrated Marketing Communication; Communication Ethics; Crisis and Risk Communication
  • Co-principal Investigator On

    Teaching Overview

  • Integrated Marketing Communication, Public Relations/Advertising, Communication Ethics, Rhetoric, Corporate Communication
  • Full Name

  • Jeanne M Persuit