Lastner, Matthew M

Dept Chair

positions

Dept Chair, Marketing , Cameron School of Business

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Contact Info

lastnerm@uncw.edu

910.962.2932

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Selected Publications

Academic Article
- Formula 1 in the United States: A Model for Growing International Sports in the U.S.?. Atlantic Marketing Association (AtMA). 2025-11-01
- Does Your Sales Curriculum Need a Refresh? Insights on How to Align Sales Curriculum with the Modern Sales Environment. Journal of Marketing Education. 2024-10-01
- Enhancing Customer Engagement Behaviors via Customer-to-customer Interactions and Identification. Journal of Services Marketing. 2024-08-01
- Salesperson Motivation, Compensation, Training, & Deployment within the Sales Ecosystem. European Journal of Marketing. 58:812-841. 2023-12-01
- You Can't Touch This: Driving Purchase Justification for Hedonic Online Purchases. Journal of Business Research. 155, Part B. 2023-01-01
- A Nuanced Analysis of Salesperson Grit: Exploring Perseverance, Consistency, and Mind-set. Journal of Business-to-Business Marketing. 29:271-291. 2022-09-01
- Selling the value: Perceptions of value from key stakeholders in university sales centers. Journal of Global Scholars of Marketing Science. 33:382-401. 2022-05-01
- "Thank You for Being a Friend: A Peer Learning Approach to Marketing Education". Journal of Marketing Education. 43:216-232. 2020-12-01
- "The Effects of Compensation and Prosocial Behavior on Repatronage Intentions Following Customer-Caused Service Failures". Consumers and Firms in a Global World (AMA Winter Educator's Conference). 2020-01-01
- "I Guess That is Fair: How the Efforts of Other Customers Influence Buyer Price Fairness Perceptions"". Psychology & Marketing. 36:700-715. 2019-03-01
- "You Deserved That: The Roles of Purchase Effort and Loyalty in Explaining Price Inequality Outcomes". Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces (Academy of Marketing Science). 467-479. 2018-01-01
- An Examination of the Effects of Effort on Price Fairness Judgments. Creating Marketing Magic and Innovative Future Marketing Trends (Academy of Marketing Science). 491-495. 2017-01-01
- Rescuing Relationships: Developing a Framework for Exchange Relationship Disruption". Creating Marketing Magic and Innovative Future Marketing Trends (Academy of Marketing Science). 399-403. 2017-01-01
- "Salespeople and the Verification Process: The Critical Role Salespeople Can Play in Firm Verification Strategies". Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era" (Academy of Marketing Science). 719. 2016-10-01
- "The Road to Recovery: Overcoming Service Failures through Positive Emotions". Journal of Business Research. 69:4278-4286. 2016-10-01
- "Creating Win-Win Collaborations for Students: An Immersive Learning Project for Advanced Sales Courses". Journal for Advancement of Marketing Education. 24:43-48. 2016-01-01
- "Online Advertising Using Facebook Photos: The Risk and Reward of Using Consumer's Profile Pictures". Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? (Academy of Marketing Science). 365-370. 2016-01-01
- "Salespeople as Specific Human Assets: An Application of the Transaction Cost and Relational Approaches to Exchange Governance". Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie, and Marketing? (Academy of Marketing Science). 589-590. 2016-01-01

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