Lastner, Matthew M
positions
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Publications
Presentations
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Presentation
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Does Your Sales Curriculum Need a Refresh,
Atlantic Marketing Association 2024-09-01
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B2B Exchange Disruptions: A Bibliometric Review,
Academy of Marketing Sciences Annual Meeting 2024-05-01
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Evaluating Fandom,
Atlantic Marketing Association 2023-09-01
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"You Deserved That: The Roles of Purchase Effort and Loyalty in Explaining Price Inequality Outcomes",
Academy of Marketing Science Annual Conference 2018-05-01
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"An Examination of the Effects of Effort on Price Fairness Judgments",
Academy of Marketing Science Annual Conference 2016-05-01
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"Rescuing Relationships: Developing a Framework for Exchange Relationship Disruption",
Academy of Marketing Science Annual Conference 2016-05-01
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"Online Advertising Using Facebook Photos: The Risk and Reward of Using Consumer's Profile Pictures",
Academy of Marketing Science Annual Conference 2015-05-01
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"Salespeople as Specific Human Assets: An Application of the Transaction Cost and Relational Approaches to Exchange Governance",
Academy of Marketing Science Annual Conference 2015-05-01
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"Recovery Strategies Involving Bundled Products",
American Marketing Association - Winter Educator's Meeting 2015-02-01
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"Effects of Social Comparisons on Price Fairness Perceptions: The Role of Deservingness",
Society for Marketing Advances 2014-11-01
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"Recoveries Involving Bundled Products and Services",
Society for Marketing Advances 2014-11-01
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"Service Recovery: Eliciting Satisfaction through Pride or Gratitude",
American Marketing Association - Summer Educator's Conference 2014-08-01
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"Moderating Effects of Salesperson Openness to Experience on Co-Creation of Value",
National Conference in Sales Management 2014-04-01
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"Under-Promise and Over-Deliver: The Role of Wait Time Expectations and Wait Prediction Accuracy on Evaluations",
Association for Consumer Research Conference 2013-10-01
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"Worth Waiting For: A Replication and Extension",
Southeast Marketing Symposium 2013-02-01
Research
Research Overview
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Sales & Sales Management
Service Encounters
Relationship Marketing
Teaching
Teaching Overview
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Professional Selling
Sales Management
Advanced Selling
Negotiations
Sports Marketing
