Exploring the Impact of AI on Ideation in Content Design

As artificial intelligence (AI) tools become increasingly prevalent in information and content development, it is crucial to understand how these technologies shape content designers’ ideation processes. This presentation shares the results of a qualitative study involving structured interviews with 12 content professionals, exploring their experiences using AI for brainstorming, simplifying complex information, and creative problem-solving. The findings reveal that AI augments human creativity in ideation, with participants leveraging tools like ChatGPT and Claude to generate ideas, overcome creative blocks, and explore diverse writing styles. They also highlight AI’s value in simplifying documentation and its potential for triggering new ideas in problem-solving contexts. However, the study emphasizes the importance of human judgment in guiding the ideation process and ensuring the relevance and ethical alignment of AI-generated ideas. The presentation explores the evolving role of content designers in the age of AI, discussing how they can leverage these tools as creative partners while retaining control over content direction and integrity. It also addresses implications for content strategy, including the need for clear AI use guidelines, prompt engineering training, and collaboration between content designers, subject matter experts,

Exploring the Impact of AI on Ideation in Content Design Presentation