It’s a Girl Thing: Tween Queens and the Commodification of Girlhood
Overview
Overview
Abstract
It’s a Girl Thing: Tween Queens and the Commodification of Girlhood (Director/Producer/Editor), feature, documentary, digital Since the birth of Mary-Kate and Ashley Olsen in 1987, the girls' tween market has evolved from almost non-existent into a $43 billion-dollar-a-year money-making machine. IAGT speaks with consumer critics, marketers, girls, moms, and educators to explore the hyper-commercialized girl culture (and the tween queen phenomenon) to reveal the complex and contradictory messages directed at today’s young girls.
