Sammy the Seahawk and the Power of Branding

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Overview

Abstract

• This paper analyzes the impact of Sammy the Seahawk on the branding and marketing strategies of the University of North Carolina Wilmington.

Authors

• Sammy Seahawk

Publication Date

• 2020-04-01

Published In

• Branding Quarterly  Journal

Additional document info

Volume

• 20

Issue

• 10