Reach out and download something: An analysis of cell phone and cell phone plan advertisements. Chapter uri icon

Abstract

  • "Richard Olsen analyzes how cell phones are defined and promoted to potential users through advertisements for cell phones and cell phone plans. he highlights the shift from ads emphasizing connection to those emphasizing stimulation, and he ulicidates how advertisements inform as well as reflect people's perceptions and usage of mobile ICTs."

Publication Date

  • 2007-08-01