Zhang, Shaoling Katee

Assistant Professor

positions

Assistant Professor, Marketing , Cameron School of Business

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Contact Info

zhangs@uncw.edu

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Selected Publications

Academic Article
- Navigating Livestream Commerce: A Dual-Lens Framework of Influencers’ Impact on Product Sales. Journal of Business Research. 185:114919. 2024-09-01
- Would You Rather…a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics Courses. Journal of Marketing Education. 46:258-275. 2024-01-01
- Pedagogical Approaches in Digital Marketing Analytics Course. EDSIGCON Proceedings 2022. 2022-11-01
- The value of marketing innovation: Market-driven versus market-driving. Journal of Business Research. 126:88-98. 2021-03-01
- The Ambidextrous Patterns for Managing Technological and Marketing Innovation. Industrial Marketing Management. 92:34-44. 2021-01-01
- Managing same-side and cross-side innovations in two-sided platforms. Marketing Intelligence and Planning. 37:770-790. 2019-10-01
- The contribution of small and large sensory afferents to postural control in patients with peripheral neuropathy. Journal of Sport and Health Science. 8:218-227. 2019-01-01
- Effects of Online Advertising on Automobile Sales. Management Decision, Emerald. 52:834-851. 2014-06-01
- Mobile Phone Customer Retention Strategies and Chinese E-Commerce. Electronic Commerce Research and Applications, Elsevier. 12:321-327. 2013-09-01
- Does Influencers’ Human Brand Loyalty Sell in Influencer-Powered Livestream Selling?. .

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