Selected Publications

Academic Article

Year Title Altmetric
2024-01-01 Would You Rather...a Simulation or a Client-Based Project? A Case Study of Experiential Learning Methods in Digital Marketing Analytics CoursesJournal of Marketing Education2024-01-01
2021-03-01 The Value of Marketing Innovation: Market-Driven versus Market-DrivingJournal of Business Research2021-03-01
2021-01-01 The Ambidextrous Patterns for Managing Technological and Marketing InnovationIndustrial Marketing Management2021-01-01
2019-10-01 Managing Same-side and Cross-side Innovations in Two-sided PlatformsMarketing Intelligence and Planning2019-10-01
2014-06-01 Effects of Online Advertising on Automobile SalesManagement Decision, Emerald.  52:834-851. 2014-06-01
2013-09-01 Mobile Phone Customer Retention Strategies and Chinese E-CommerceElectronic Commerce Research and Applications, Elsevier.  12:321-327. 2013-09-01

Research Overview

  • Substantive: Marketing Innovation, Platform Innovation, Digital Marketing, Big Data Analytics, Marketing Strategy Methodology/Skills: Econometrics, Social Network Analysis, SQL, Web Scraping
  • Full Name

  • Shaoling Katee Zhang