• Given that “we are what we consume,” James is a barbecue sandwich chased with a cold beer at a ball game. He enjoys hiking, waterfalls, lighthouses, and crisp cymbals.
  • Selected Publications

    Academic Article

    Year Title Altmetric
    2022-10-01 The Effect of Sport Sponsorship on Brand Equity: A Study Within the Context of Professional SoccerArchives of Business Research.  10:96-113. 2022-10-01
    2022-02-01 Teacher Self-Efficacy in Handling Violent Events: Its Impact on Teacher WellbeingInternational Journal of Management in Education.  16:103-130. 2022-02-01
    2020-03-01 Fifty Years of Celebrity Endorser Research: Support for a Comprehensive Endorsement Strategy FrameworkPsychology & Marketing.  37:488-505. 2020-03-01
    2019-10-01 Academic Dishonesty Among Business Students: Student Perceptions and Behaviors Pertaining to CheatingJournal of Business and Economic Perspectives.  46:72-87. 2019-10-01
    2019-05-01 An Analysis of HR Certification Value and Demand in Internet Job AnnouncementsInternational Journal of Human Resource Studies.  Vol. 9:140-162. 2019-05-01
    2016-10-01 Live vs Live Streaming: A study of Student Satisfaction with Distance Education in a College Business ClassJournal of Business and Economic Perspectives.  43:10-23. 2016-10-01
    2015-12-01 The Role of Music in Motion Picture Advertising and Theatrical Trailers: Altering Music to Modify Emotional Response and Genre ExpectationsAcademy of Marketing Studies Journal.  19:244-260. 2015-12-01
    2014-05-01 Improving MWR Program Effectiveness: Consideration of Program Specific Outcomes as well as Military QOL, Commitment, and RetentionInternational Journal of Business and Social Science.  5:79-89. 2014-05-01
    2013-09-01 Effects of eWOM Valence: Examining Consumer Choice Using Evaluations of TeachingJournal of Behavioral Studies in Business.  volume 6. 2013-09-01
    2013-07-01 What RateMyProfessors.com Reveals about How and Why Students Evaluate Their Professors: A Glimpse into the Student MindsetMarketing Education Review.  23:151-161. 2013-07-01
    2013-03-01 Mistaken Causation? A Case to Teach the Difference between Correlation and CausalityJournal of Business Cases and Applications.  8:case 8, pages 1-10. 2013-03-01
    2012-01-01 Promotion in Differing Cultural Contexts: A Cross-Cultural Analysis of Values Reflected in Television Advertising from Mexico and the United StatesJournal of Current Research in Global Business.  15:51-63. 2012-01-01
    2011-10-01 Woman’s Portrayal in Magazine Advertising in Germany, Turkey, and the United States: A Cross-Cultural Exploratory StudyJournal of Current Research in Global Business.  14:1-13. 2011-10-01
    2010-08-01 The Effect of Retail Store Image on Student Perceptions of Merchandise Quality and Willingness to BuyAmerican Journal of Business Research.  3:17-32. 2010-08-01
    2007-10-01 Sibling Effects on Preteen Children’s Perceived Influence in Purchase DecisionsYoung Consumers / International Journal of Advertising and Marketing to Children.  8:231-243. 2007-10-01
    2006-10-01 Help! My Dean Wants Me to Teach a New Course in a New Area witha Person Who Is an Expert in the Field but Is Not an Academic: Lessons from the Ivory Tower and Hollywood 101UNCW - The Publishing Laboratory.  129-135. 2006-10-01
    2004-10-01 Analysis of Information Content in U.S. and Korean Magazine AdvertisingJournal of Global Business.  15:63-71. 2004-10-01
    2002-01-01 The Effect of Introducing a New Brand on Consumer Perceptions of Current Brand Similarity: The Roles of Product Knowledge and InvolvementJournal of Marketing Theory and Practice.  10:45-57. 2002-01-01

    Research Overview

  • Emotional Appeals Fear Appeals - Protection Motivation Advertising / Promotion
  • Teaching Overview

  • Consumer Behavior Advertising / Promotion Services Marketing
  • Full Name

  • James Brunner Hunt