Selected Publications
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Academic Article
- The Effect of Sport Sponsorship on Brand Equity: A Study Within the Context of Professional Soccer. Archives of Business Research. 10:96-113. 2022-10-01
- Teacher Self-Efficacy in Handling Violent Events: Its Impact on Teacher Wellbeing. International Journal of Management in Education. 16:103-130. 2022-02-01
- Fifty Years of Celebrity Endorser Research: Support for a Comprehensive Endorsement Strategy Framework. Psychology & Marketing. 37:488-505. 2020-03-01
- Academic Dishonesty Among Business Students: Student Perceptions and Behaviors Pertaining to Cheating. Journal of Business and Economic Perspectives. 46:72-87. 2019-10-01
- An Analysis of HR Certification Value and Demand in Internet Job Announcements. International Journal of Human Resource Studies. Vol. 9:140-162. 2019-05-01
- Live vs Live Streaming: A study of Student Satisfaction with Distance Education in a College Business Class. Journal of Business and Economic Perspectives. 43:10-23. 2016-10-01
- The Role of Music in Motion Picture Advertising and Theatrical Trailers: Altering Music to Modify Emotional Response and Genre Expectations. Academy of Marketing Studies Journal. 19:244-260. 2015-12-01
- Improving MWR Program Effectiveness: Consideration of Program Specific Outcomes as well as Military QOL, Commitment, and Retention. International Journal of Business and Social Science. 5:79-89. 2014-05-01
- Effects of eWOM Valence: Examining Consumer Choice Using Evaluations of Teaching. Journal of Behavioral Studies in Business. volume 6. 2013-09-01
- What RateMyProfessors.com Reveals about How and Why Students Evaluate Their Professors: A Glimpse into the Student Mindset. Marketing Education Review. 23:151-161. 2013-07-01
- Mistaken Causation? A Case to Teach the Difference between Correlation and Causality. Journal of Business Cases and Applications. 8:case 8, pages 1-10. 2013-03-01
- Promotion in Differing Cultural Contexts: A Cross-Cultural Analysis of Values Reflected in Television Advertising from Mexico and the United States. Journal of Current Research in Global Business. 15:51-63. 2012-01-01
- Woman’s Portrayal in Magazine Advertising in Germany, Turkey, and the United States: A Cross-Cultural Exploratory Study. Journal of Current Research in Global Business. 14:1-13. 2011-10-01
- The Effect of Retail Store Image on Student Perceptions of Merchandise Quality and Willingness to Buy. American Journal of Business Research. 3:17-32. 2010-08-01
- Sibling Effects on Preteen Children’s Perceived Influence in Purchase Decisions. Young Consumers / International Journal of Advertising and Marketing to Children. 8:231-243. 2007-10-01
- Help! My Dean Wants Me to Teach a New Course in a New Area witha Person Who Is an Expert in the Field but Is Not an Academic: Lessons from the Ivory Tower and Hollywood 101. UNCW - The Publishing Laboratory. 129-135. 2006-10-01
- Analysis of Information Content in U.S. and Korean Magazine Advertising. Journal of Global Business. 15:63-71. 2004-10-01
- The Effect of Introducing a New Brand on Consumer Perceptions of Current Brand Similarity: The Roles of Product Knowledge and Involvement. Journal of Marketing Theory and Practice. 10:45-57. 2002-01-01