What's So Great About Life is Good? A Fantasy Theme Analysis of a Clothing Line and More Presentation uri icon

Description

  • An assessment of the rhetorical power of the company Life is good; it's origin, mission, corporate philosophy, products, philanthropy and community involvement. The presentation was among several on a panel titled "Product Placement: Reflections on a Consumer Culture."

Date/time Interval

  • 2009-10-02