Susan G. Komen and Planned Parenthood: The cost of NOT understanding the connections between cultural values and brand values for nonprofit organizations. Presentation

Description

Date/time Interval

• 2014-03-01 - 2014-03-31

Occurs Within Event

• annual International Public Relations Research Conference 

Participant

• Willingham, Christine M   Presenter   2014-03-01 - 2014-03-31