Positions

Overview

  • Dr. Persuit is an Associate Professor of Communication Studies and coordinator of the M.A. Integrated Marketing Communication program. Her research interests are the rhetoric and philosophy of integrated marketing communication and communication ethics. Before returning to Duquesne University for her Ph.D., Dr. Persuit worked in integrated marketing communication in the consulting engineering field and was a marketing communications manager for a Fortune 500 manufacturing company. She is co-advisor, with Dr. Bill Bolduc, of Pier601 Creative, the COM Studies Department's student-run IMC firm. She also plans the biennial IMC Conference at UNCW..
  • Selected Publications

    Academic Article

    Year Title Altmetric
    2019-01-01 Not so Hidden Figure: Marie Hochmuth Nichols’ Leadership in the Communication Discipline2019-01-01
    2017-01-01 The Potential for Paracrisis in Corporate Philanthropy and Social Media2017-01-01
    2017-01-01 The Potential for Paracrisis in Corporate Philanthropy and Social Media. International Journal of Organizational Theory and Behavior.  20:51-71.. 2017-01-01
    2014-01-01 Back to the Future: Cicero’s Five Canons as an Assessment Framework.Journal of the Association of Communication Administration2014-01-01
    2014-01-01 Back to the Future: Cicero’s Five Canons as an Assessment Framework.The Journal of the Association for Communication Administration.2014-01-01
    2011-01-01 The Universal and Particular: Stephen Toulmin’s Rhetorical Theory and the Natural Law Tradition2011-01-01

    Book

    Year Title Altmetric
    2016-01-01 Integrated Marketing Communication: Creating Spaces for Engagement..  . 2016-01-01

    Chapter

    Year Title Altmetric
    2020-01-01 Memory-Place and the Unintentional Monument: Pittsburgh’s Civic Arena (1961-2012) and its Legacy..  . 2020-01-01
    2020-01-01 Memory-Place and the Unintentional Monument: Pittsburgh’s Civic Arena (1961-2012) and its Legacy..  Routledge.. 2020-01-01
    2016-01-01 Event Planning: Communication Theory and Practice..  Kendall-Hunt. Featured Scholar for the Crisis and Conflict in Event Planning chapter.. 2016-01-01
    2016-01-01 Featured Scholar for the Crisis and Conflict in Event Planning chapter.  . 2016-01-01
    2016-01-01 Integrated Marketing Communication and Public Relations: Epideictic Rhetoric, Kairos, and Ireland’s Vote Yes! Campaign..  . 2016-01-01
    2016-01-01 Integrated Marketing Communication and Public Relations: Epideictic Rhetoric, Kairos, and Ireland’s Vote Yes! Campaign..  Lexington Books.. 2016-01-01
    2016-01-01 Integrated Marketing Communication: Creating Spaces for Engagement..  Lexington Books.. 2016-01-01
    2015-01-01 The Epideictic Rhetoric of Michelle Obama: Evolution of the First Lady's Brand.  Lexington Books.. 2015-01-01
    2015-01-01 The Epideictic Rhetoric of Michelle Obama: Evolution of the First Lady's Brand,.  . 2015-01-01

    Document

    Year Title Altmetric
    2021-10-01 Branding your Treatment Court. National Drug Court Resource Center.. 2021-10-01
    2021-10-01 Selling your Treatment Court.National Drug Court Resource Center.. 2021-10-01
    2019-01-01 Not so Hidden Figure: Marie Hochmuth Nichols’ Leadership in the Communication Discipline. The Pennsylvania Communication Association.. 2019-01-01
    2013-01-01 Social Media and Integrated Marketing Communication: A Rhetorical Approach. 2013-01-01

    Manual

    Year Title Altmetric
    2008-01-01 Instructor's Manual and Test Bank for Practices for Looking: An Introduction to Visual Culture, 2nd Edition. 2008-01-01

    Presentations

    Research Overview

  • Rhetoric and Philosophy of Integrated Marketing Communication; Communication Ethics
  • Co-principal Investigator On

    Teaching Overview

  • Integrated Marketing Communication, Public Relations/Advertising, Communication Ethics, Rhetoric, Corporate Communication
  • Full Name

  • Jeanne M Persuit