|2023-01-01|| Service Amid Crisis: The Role of Supervisor Humor & Discretionary Organizational Support.
Journal of Services Marketing.
|2022-05-01|| Selling the value: Perceptions of value from key stakeholders in university sales centers.
Journal of Global Scholars of Marketing Science.
|2021-01-01|| Customer delight during a crisis: Understanding delight through the lens of transformative service research.
Journal of Service Management.
|2016-01-01|| Customer Value Perception of Organic Food: Cultural Differences and Cross-National Segments.
British Food Journal.
|2015-01-01|| The Role of Attitudes and Ethicality on Branded Video Games (Advergames) Acceptance..
Athens Journal of Business and Economics.
|2012-01-01|| Promotion in Differing Cultural Contexts: A Cross-Cultural Analysis of Values Reflected in Television Advertising from Mexico and the United States.
Journal of Current Research in Global Business.
|2009-07-01|| Culture Cushion: Inherently Positive Inter-Cultural Tourist Experiences.
International Journal of Culture, Tourism, and Hospitality Research.
|2009-01-01|| Retail and Service Encounters: The Inter-Cultural Tourist Experience.
Journal of Hospitality Marketing & Management.
|2005-04-01|| A Theoretical Investigation of Consumers' Subjective Product Knowledge.
Consumer Culture Research.
|2004-10-01|| Analysis of Information Content in U.S. and Korean Magazine Advertising.
Journal of Global Business.
|2004-01-01|| Sales Tax and Consumer Purchase Decisions.
The Journal of Applied Business Research.
|2003-01-01|| Efficacy of Group Projects in Support Skill Acquisition: Student vs. Alumni Perceptions.
Marketing Education Review.
|2003-01-01|| Service Quality Measurement and the Disconfirmation Model: Taking Care in Interpretation.
Total Quality Management Journal.
|2002-01-01|| The Effect of Introducing a New Brand on Consumer Perceptions of Current Brand Similarity: The Roles of Product Knowledge and Involvement.
Journal of Marketing Theory and Practice.
|1998-01-01|| Direct Marketer Sales and Use Tax Issues: Post-Quill Developments.
Journal of State Taxation.
|2015-04-01|| Engaging Consumers through Branded Entertainment and Convergent Media.
|2015-04-01|| Branded Entertainment: Past, Present, and Future.
|2015-04-01|| User-Generated-Content: Concept, Typology, and Marketing Outcomes.
|2014-06-01|| Acceptance of Branded Video Games (Advergames): A Cross-Cultural Study Spain-USA -- chapter in a book.
The Impact of Culture and Society on the Entertainment Industry.
|2010-01-01|| BENETEAU _ International launch of the New FIRST 30 model.
Word Of Mouth Marketing Awards - WOMMA.
|2009-12-01|| Retail and Service Encounters: The Inter-Cultural Tourist Experience.
Marketing of Tourism Experiences (book).
| Intention to Use Mobile Advergames: The Role of Attitudes.
12th Annual International Conference on Marketing.