Academic Article

• Using Influencers to Overcome Barriers to Health Research Participation, Academy of Marketing Science World Congress, 2023-07-01
• Consumer trauma and shopping: An exploration of trauma victims’ retail experiences, Society for Marketing Advances 2022-11-01
• The Influence of the Dark Triad on Direct and Indirect Revenge-seeking after Service Failures, Society for Marketing Advances 2021-11-01
• Get the lead out: Using a community project to teach social responsibility, Marketing Management Association Conference 2020-04-01
• Moderating influences on checkout charity round-up donations, Society for Marketing Advances 2019-11-01
• The influence of jealousy and betrayal in driving revenge-seeking, Society for Marketing Advances 2019-11-01
• I’ll have what she’s having: The influence of social scarcity cues online, American Marketing Association Conference 2019-08-01
• Special session: Branding study abroad faculty and experiences - panel discussion, Academy of Marketing Science World Congress 2019-07-01
• Playing hard to get: An exploration of the practice and impact of online scarcity cues, Society for Marketing Advances 2018-11-01
• Must I always be waiting on you: Perceived online scarcity and intentions to purchase, Southeast Marketing Symposium 2018-03-01
• There’s never enough: A taxonomy of online retail scarcity cues, Association of Marketing Theory and Practice 2018-03-01
• Gifts that grow: Nonprofits use of sustainable aid in creating value for stakeholders, Society for Marketing Advances 2017-11-01
• No experience required: Experience identification in the pre-experience stage, American Marketing Association Conference 2017-08-01
• The PhD program and process: Challenges and strategies from a doctoral program director, doctoral faculty and doctoral student perspective, Academy of Marketing Science Annual Conference 2017-05-01
• Well, that’s embarrassing: An examination of product package differences and the impact on embarrassment, Academy of Marketing Science Annual Conference 2017-05-01
• How embarrassing! The effect of anonymity on customer embarrassment, Southeast Marketing Symposium 2017-03-01
• Sustainable sustenance: Sustainability’s effect on lessening consumption through prosocial focus, Southeast Marketing Symposium 2017-03-01
• Show me how you feel: The use of emojis to measure consumer emotions, Society for Marketing Advances 2016-11-01
• Now or later: The effects of thinking about the future more concretely on long term decision making, Academy of Marketing Science Annual Conference 2016-05-01
• The influence of dual branding information on consumer evaluations, Academy of Marketing Science Annual Conference 2016-05-01
• The facilitating role of comparative quality perceptions on consumer evaluations of dual branded products, Southeast Marketing Symposium 2016-03-01
• May I have your attention please? The effectiveness of attention checks in validity assessment, Academy of Marketing Science Annual Conference 2015-05-01