Krallman, Alexandra R

Krallman, Alexandra R
Assistant Professor

Assistant Professor, Marketing , Cameron School of Business

Selected Publications

Academic Article

Year	Title	Altmetric
2023-02-01	Simulations or Client Projects? Aligning Social Media Skills Development to Industry Expectations. Journal of Marketing Education. 2023-02-01
2023-01-01	You Can't Touch This: Driving Purchase Justification for Hedonic Online Purchases. Journal of Business Research. 155, Part B. 2023-01-01
2021-01-01	Customer delight during a crisis: Understanding delight through the lens of transformative service research. Journal of Service Management. 32:129-141. 2021-01-01
2020-01-01	A Signaling Theory Perspective for Relationship Recovery. European Journal of Marketing. 54:2139-2170. 2020-01-01
2020-01-01	One Size Doesn’t Fit All: A Uses and Gratifications Analysis of Social Media. Journal of Research in Interactive Marketing. 14:269-284. 2020-01-01
2020-01-01	The Value Disruption of Uncivil Other-Customers During Online Service Recovery. Journal of Services Marketing. 34:483-498. 2020-01-01
2019-01-01	Customer Delight: A Review and Agenda for Research. Journal of marketing theory and practice. 27:174-195. 2019-01-01
2018-01-01	Idiosyncratic Service Experiences: When Customers Desire the Extraordinary in a Service Encounter. Journal of Business Research. 84:150-161. 2018-01-01
2018-01-01	Intercollegiate Social Media Education Ecosystem. Journal of Marketing Education. 41:254-269. 2018-01-01
2017-01-01	#IHateYourBrand: Adaptive Service Recovery Strategies on Twitter. Journal of Services Marketing. 31:281-294. 2017-01-01
2017-01-01	In Their Shoes: Co-Created Value from Deaf/Hearing Perspectives. Journal of Services Marketing. 31:313-325. 2017-01-01

Presentations

The Value of Online Influencers, American Marketing Association 2023-08-01
Using Influencers to Overcome Barriers to Health Research Participation, Academy of Marketing Science World Congress, 2023-07-01
Choice Certainty and Customer Emotions, Association for Marketing Theory and Practice 2023-03-01
Client Projects vs. Simulations: What Practitioners Want in 2022, Society of Marketing Advances 2022-11-01
Moving Beyond “Likes”: Social Media’s Impact on Public Health Initiatives, Academy of Marketing Science 2022-05-01
Customer Delight and Covid, Cameron Executive Board 2021-05-01
Impact of Uncivil Other-Customers During Online Service Recovery Process, Society of Marketing Advances Annual Conference 2019-11-01
Get it Before it’s Gone: Understanding Scarcity Perceptions in Online Retail, Academy of Marketing Science World Congress 2019-07-01
Antecedents and Outcomes of Customer Delight in Online Retail Settings, Society of Marketing Advances 2018-10-01
Combining Co-Creation and CSR: An Investigation into Innovative Service Models, Academy of Marketing Science Annual Conference 2016-05-01
“#IHateYourBrand: Measuring Social Media Service Recovery Communication Strategies, Academy of Marketing Science Annual Conference 2015-05-01
“@Size vs. #Impact: Social Media Engagement Differences amongst Facebook, Twitter, and Instagram, Academy of Marketing Science Annual Conference 2015-05-01
Coexist or Co-create? Understanding Antecedents and Consequences of Socially Responsible Business Model Effectiveness, Southeast Marketing Symposium 2015-02-01
“#IHateYourBrand: Effects of Direct and Indirect Service Recovery Communication Strategies On Twitter, Society of Marketing Advances Annual Conference 2014-10-01

Investigator On

Increasing Awareness and Action for the Prevention of Cardiovascular Disease (CVD) and Cerebrovascular Disease in Millennial Women within Underrepresented Racial and Ethnic Groups 2020-08-01 - 2022-08-01

Using Social Media Influencers to Recruit Diverse Research Populations 2021-01-01 - 2021-06-01

Social Media Applied Learning COVID grant 2021-01-01 - 2021-05-01

Full Name

Alexandra R Krallman

Krallman, Alexandra R Assistant Professor

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Publications

Selected Publications

Academic Article

Presentations

Research

Investigator On

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Full Name

Krallman, Alexandra R
Assistant Professor