Academic Article

• "You Deserved That: The Roles of Purchase Effort and Loyalty in Explaining Price Inequality Outcomes", Academy of Marketing Science Annual Conference 2018-05-01
• "An Examination of the Effects of Effort on Price Fairness Judgments", Academy of Marketing Science Annual Conference 2016-05-01
• "Rescuing Relationships: Developing a Framework for Exchange Relationship Disruption", Academy of Marketing Science Annual Conference 2016-05-01
• "Online Advertising Using Facebook Photos: The Risk and Reward of Using Consumer's Profile Pictures", Academy of Marketing Science Annual Conference 2015-05-01
• "Salespeople as Specific Human Assets: An Application of the Transaction Cost and Relational Approaches to Exchange Governance", Academy of Marketing Science Annual Conference 2015-05-01
• "Recovery Strategies Involving Bundled Products", American Marketing Association - Winter Educator's Meeting 2015-02-01
• "Effects of Social Comparisons on Price Fairness Perceptions: The Role of Deservingness", Society for Marketing Advances 2014-11-01
• "Recoveries Involving Bundled Products and Services", Society for Marketing Advances 2014-11-01
• "Service Recovery: Eliciting Satisfaction through Pride or Gratitude", American Marketing Association - Summer Educator's Conference 2014-08-01
• "Moderating Effects of Salesperson Openness to Experience on Co-Creation of Value", National Conference in Sales Management 2014-04-01
• "Under-Promise and Over-Deliver: The Role of Wait Time Expectations and Wait Prediction Accuracy on Evaluations", Association for Consumer Research Conference 2013-10-01
• "Worth Waiting For: A Replication and Extension", Southeast Marketing Symposium 2013-02-01