Willingham, Christine M
Assistant Professor
Positions
Publications
Presentations
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Aligning Social Media Content with the Brand Strategy: A Conceptual Framework for Cultivating Brand Community,
ECA 2023 Conference 2023-03-01
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G.I.F.T.S.: Great ideas for teaching students. ,
biennial IMC Conference 2021-06-01
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Branding IMC education: A proposal for increasing IMC focused learning materials.,
biennial IMC Conference 2021-06-01
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Branding as shared-meaning: Creating brand community with an audience instead of as a business strategy.,
biennial IMC Conference 2021-06-01
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Creating Shared Meaning,
Cape Fear Communicators 2021-03-03
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Crisis communication and applied and experiential learning.,
annual International Crisis & Risk Communication Conference 2020-03-01
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Craft beer branding as teaching strategy: A case study.,
biennial IMC Conference 2019-05-01
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Strategies for preventing the “preventable crisis”: The value of rhetorical sensitivity and contingency in organizations’ decision-making.,
biennial IMC Conference 2019-05-01
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Susan G. Komen for the Cure vs. Planned Parenthood: The fractious struggle to define the border between being “for women” or waging “war on women.”,
biennial Rhetoric Society of America 2014-05-01
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Susan G. Komen and Planned Parenthood: The cost of NOT understanding the connections between cultural values and brand values for nonprofit organizations.,
annual International Public Relations Research Conference 2014-03-01
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The art of friendship: The power of words to wound and heal.,
Doing Autoethnography conference 2014-02-01
