Zhang, Shaoling Katee

Zhang, Shaoling Katee
Assistant Professor

Assistant Professor, Marketing , Cameron School of Business

Selected Publications

Academic Article

Year	Title	Altmetric
2021-03-01	The Value of Marketing Innovation: Market-Driven versus Market-Driving. Journal of Business Research. 2021-03-01
2021-01-01	The Ambidextrous Patterns for Managing Technological and Marketing Innovation. Industrial Marketing Management. 2021-01-01
2019-10-01	Managing Same-side and Cross-side Innovations in Two-sided Platforms. Marketing Intelligence and Planning. 2019-10-01
2014-06-01	Effects of Online Advertising on Automobile Sales. Management Decision, Emerald. 52:834-851. 2014-06-01
2013-09-01	Mobile Phone Customer Retention Strategies and Chinese E-Commerce. Electronic Commerce Research and Applications, Elsevier. 12:321-327. 2013-09-01

Presentations

The Value of Online Influencers, American Marketing Association 2023-08-01
Pedagogical Approaches in Digital Marketing Analytics, ISCAP-EDSIG Conference (Information System & Computing Academic Professionals | Education Special Interest Group) 2022-11-01
The Value of Two-sided Platform Innovation, PDMA Research Forum 2019-11-01
The Value of Two-sided Platform Innovations, JAMS Thought Leaders’ Conference on Innovating in the Digital Economy 2019-06-11
The Value of Two-sided Platform Innovations, Winter Marketing Educators’ Conference 2019-02-01
The Ambidextrous Patterns for Managing Technological and Marketing Innovations, PDMA Research Forum 2018-11-01
The Ambidextrous Patterns for Managing Technological and Marketing Innovations, Winter Marketing Educators’ Conference 2018-02-01
The Effect of Marketing Innovation on Firm Performance: Market-driven or Market-driving, Winter Marketing Educators’ Conference 2016-02-01
Effects of Technological and Marketing Innovation Patterns on Firm Value: Sequential, Simultaneous or Specialized?, PDMA Research Forum 2015-11-01
The Effects of Marketing Innovation on Firm Performance: Market-Driven or Market-Driving?, PDMA Research Forum 2014-10-01

Research Overview

Substantive: Marketing Innovation, Platform Innovation, Digital Marketing, Big Data Analytics, Marketing Strategy Methodology/Skills: Econometrics, Social Network Analysis, SQL, Web Scraping

Investigator On

Charles L. Cahill Grants/Investigating the Social Influence of Virtual Influencers and its Marketing Implications 2023-07-01 - 2024-05-01

Full Name

Shaoling Katee Zhang

Zhang, Shaoling Katee Assistant Professor

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Publications