Academic Article

• Give the People What They Want! Strategies for Matching Conference Goers Perceptions of Value with Organizers, Academy of Marketing Science World Marketing Congress 2023 2023-07-01
• Spiral of Silence: The Effect of Isolation Pressure on Social Media Communication, Society for Marketing Advances 2023 2022-11-01
• Get it Before it’s Gone: Understanding Scarcity Perceptions in Online Retail, Academy of Marketing Science World Congress 2019-07-01
• 2018 SMA Doctoral Consortium , Society for Marketing Advances 2018-10-01
• Effects of Video Manipulation on Believability and Consumer Attitudes In Direct-To-Consumer Pharmaceutical Advertising, Academy of Marketing Sciences 2018-01-01
• Fexit: Exploring the Impetus and Effects of Consumers Exiting Facebook, Society for Marketing Advances 2017-01-01
• Self-Expansion in Experiential Consumption, Academy of Marketing Sciences Conference 2016-05-20
• Enhancing the Experience: Need for Cognition and Involvement as Moderators on Promotion of Experiential Brands, Society for Marketing Advances 2016-01-01
• The 7 Deadly Sins of Consumer Behavior - Pride, Society for Marketing Advances 2015-11-06
• The Reality of Fair Balance: Altering the Visual Presentation of Risks in Direct-to-Consumer Pharmaceutical Advertisements, Society for Marketing Advances 2015-11-06
• Experience as a Retail Weapon: Examining the Effect of High Quality Customer Experience on Showrooming Intentions, Society for Marketing Advances 2015-11-05
• Cool, Social Media, and Marketing Communications Strategy: An Anarchy-Network Logic of Value Creation, Academy of Marketing Sciences Conference 2014-05-01
• Anatomy of a Facebook Like, Society for Marketing Advances 2013-10-01
• Does Facebook Matter? Rapport-Building Behaviors in a Social Networking Channel, Society for Marketing Advances 2012-10-01