Spencer, Fredrika Justesen

Spencer, Fredrika Justesen
Lecturer

Lecturer, Marketing , Cameron School of Business

Selected Publications

Academic Article

Year	Title	Altmetric
2021-03-01	Law firms’ preferences and willingness to pay for attributes of law school graduates: results from a choice experiment. Education Economics, Taylor and Francis. 1-19. 2021-03-01
2019-04-01	Visitors’ Willingness to Pay Conservation Fees in Barbados. Tourism Management. 71. 2019-04-01
2015-12-01	The Role of Music in Motion Picture Advertising and Theatrical Trailers: Altering Music to Modify Emotional Response and Genre Expectations. Academy of Marketing Studies Journal. 19:244-260. 2015-12-01
2012-12-01	Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms.. Marketing Science. 31. 2012-12-01

Presentations

"Accounting for Brand Equity - Value Relevance and Reliability: A Marketing and FASB Dilemma, Society of Marketing Advances Annual Meeting 2016-10-13
The Ties That Bind: Building Brand Advocacy Through Regional Identification, Society for Marketing Advances 2014-11-01
The Impact of Brand Equity on Financial Performance: Normal vs. Distressed Time Periods, Academy of Business Disciplines 2012-11-10
Value Creation Through Innovative Brand Extensions, PDMA Annual Research Forum 2011-10-01

Principal Investigator On

Value Creation Through Brand Extensions 2011-07-01 - 2014-06-01

Investigator On

Analytics Research Grant

Full Name

Fredrika Justesen Spencer